GUINNESS® ARTHUR’S DAY 2012 Media Launch

GUINNESS® ARTHUR’S DAY, a celebration of the remarkable legacy of Arthur Guinness, returns to Malaysian shores yet again this 2012! Themed “A celebration Made of More”, which is inspired by Arthur Guinness’ bold legacies, GUINNESS® fans and music lovers this year will have 3 unique music events that will take place simultaneously, citywide on 28th September 2012.

 

GUINNESS® ARTHUR’S DAY 2012 Media Launch took place at Studio Lounge, Tropicana City Mall on 23rd August 2012.

 

GUINNESS®, an icon in Malaysia and across 150 countries.

The Arthur’s Lounge

 

Charles Ireland, Managing Director of GAB, showing guests how to pour a perfect pint of GUINNESS® inside the Arthur’s lounge.

Guests were among the first to experience the all new, mobile, Arthur Guinness lounge and had the opportunity to learn to pour their own perfect pint of GUINNESS®

 

Some of the merchandises available.

 

The crew.

 

The emcee for the GUINNESS® Arthur’s Day media launch, Serena C, welcoming guests at the start of the festivities.

Yap Swee Leng, Marketing Director of GAB giving a speech before the launching.

“Every year we refresh the approach to the Arthur’s Day celebrations to keep things exciting for our consumers. This year is no different as we give music lovers an evening of live music spanning over 5 hours in 3 separate locations around Kuala Lumpur.” said Yap Swee Leng, Marketing Director of Guinness Anchor Berhad.

“Arthur’s Day celebrates the remarkable legacies of the founder of GUINNESS®, Arthur Guinness, through music. This year, we pay tribute to his boldness; a man who dared to make bold choices in his time, a man who was ‘more’ than just ordinary,” she said.

 

L-R: Sam Ayton, Acting Director of British Council, Malaysia & Yap Swee Leng, Marketing Director of GAB launching the Arthur Guinness Fund™.

A special addition to the celebration this year, in tribute to Arthur’s philanthropic legacies, is the launch of the Arthur Guinness Fund™ in Malaysia in partnership with British Council, Malaysia. The Arthur Guinness Fund™ is a global initiative that was set up to further the philanthropic legacy of Arthur Guinness and support social entrepreneurs around the world.

Arthur Guinness and his family were responsible for some of the most profound acts of corporate philanthropy in Irish history and created a legacy of goodness that continues in the company today. A renowned social philanthropist, Arthur Guinness ensured his business continually gave back to his employees, the local community, and Dublin. Arthur was the first to provide employees with health benefits such as insurance, something unheard of at that time.

As an enlightened entrepreneur, Arthur Guinness had the vision to improve the communities and lives of the citizens where his products were sold around the world. With the Malaysian Arthur Guinness Fund™ this year.

More than RM 200,000 will be channeled to the program which aims to support local Malaysian social entrepreneurs with the passion for the Malaysian community to deliver measurable, transformational change in our local communities.

Peter Khemlani, Sam Ayton, Yap Swee Leng & Charles Ireland with representatives of the 6 local bands battling it out to open for Creed in Arthur’s Day, Indonesia.

Underheadlights kicked off the night’s performances.

 

Busco thrilled the crowd with a power packed set filled of familiar tunes and some of their original songs.

 

SonaOne lent the party his rhythm and vibes as the only artiste representing hip-hop in Malaysia.

 

Guests’ enjoying themselves with their favourite black brew.

 

To Arthur! The man that gave us the world’s favourite black brew and left us a legacy inspired by many.

The Arthur’s Day 2012 celebration this year will be a month long celebration with promotions on the black brew in more than 11000 outlets nationwide starting from 23rd August 2012 till the 30th of September 2012. The celebrations will also see the return of the Guinness arThursday Music Parties, which take place every Thursday in selected outlets across the Klang Valley.As always, for all our GUINNESS® fans, there will be special promotions on their favourite black brew.

Continuing from the success of last year’s ‘arThursday Talent Search’, and in an effort to give aspiring Malaysian artists a global platform to promote their music, 6 up and coming local music talents will be battling it out for the once in a lifetime opportunity to be the opening act for ‘Creed’ at the Arthur’s Day concert in Indonesia this year!

As with previous years, the winner of the ‘arThursday Talent Search’ will be the band that gets the most votes from its fans. Fans can vote for their favourite bands by voting on-ground at arThursday Music Parties, or by visiting the GUINNESS® Youtube channel and clicking ‘Like’. The band with the most votes and ‘Likes’ will go on to be the winner and open for Creed in Indonesia!

Be sure to show your support for our local bands as they battle it out at our arThursday Music Parties at the following venues:-

Bulldog Pub, Sri Hartamas                   30th August 2012

32 Bistro, Puchong                                     6th September 2012

Malones, Sooka Sentral                           13th September 2012

Sid’s Pub, TTDI                                             16th September 2012

Dirty Nelly’s, KL Live                               21st September 2012

Backyard Pub, Sri Hartamas               27th September 2012

Beer Factory, Sunway Giza                   28th September 2012

SOULed OUT, Sri Hartamas                 28th September 2012

Laundry, The Curve                                 28th September 2012

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