Simplot Food Blogger Cook Off Competition

I’ve participated in Simplot Food Blogger Cook Off Competition last month and it was my first time in a cooking competition; being not really a “cooking person”, how dare I!!! The competition was held at Masak-Masak located right outside S.Wine Cafe at Ben’s Independent Grocer (B.I.G), Publika.

8 finalists at the Simplot Award - Best Food Blogger Cook-Off Competition showing off their envelopes containing RM88 each to shop for ingredients at B.I.G

On that day, the 8 finalists were given RM88 for a 30 minute shopping on all ingredients at B.I.G.


Choi Yen (2)

*Me shopping for olive oil and balsamic vinegar.  I was choosing the cheapest one due to the limited budget ^_^*

Although I’m not a “cooking person” as aforementioned but I like to loitering at B.I.G because of the comfortable environment and this place is really well stock with assorted local or imported vegetables, fruits, dry goods and organic products. One can get everything at one stop! Read my post of B.I.G HERE


Simplot products and Philips AirFryer (2)

Let’s come back to the competition, the participants were required to create a recipe within an hour by incorporating Simplot hashbrown products. We were also given a demonstration on using Philips Airfryer which provide a very healthy way to cook our food where no oil is needed when cooking. It is using unique Rapid Air Technology enables you to fry with air to make food which is crunchy on the outside and tender on the inside. All this with up to 80% less fat if compared to food cooked in a normal deep fryer.


Choi Yen (4)

*Serious face when the cooking process but actually I was having fun and not nervous at all since I just treated this as an eye-opener experience and didn’t expect to be the winner XD*


L-R- Dr Sidney Kan, President of Culinary Association M'sia, Dato' Fazley Yaakob, Celebrity MasterChef & Chef Poobalan, Simplot Regional Food Service Manager

The panel of renowned culinary judges – Chef Poobalan from Simplot, Dr. Sidney Kan, the President of Culinary Association Malaysia and the ever notable Dato’ Fazley Yaakob, the winner of Malaysia’s first Celebrity MasterChef.

After all the dishes have been tasted, we waiting patiently for the result to be announced. *Drums roll…….* Congratulation to the top 3 winners; the grand prize winner~ Jennifer Khoo who blogs on, first runner-up Kelly Siew who blogs on & Second runner-up Asliza Yusoff who blogs on .


Ong E-Laine, Commercial Marketing Manager of Simplot Southeast Asia presenting Jennifer Khoo the coveted grand prize

Jennifer walked away with the Simplot Best Food Blogger trophy, RM5,000 cash, RM2,000 worth of Philips kitchen appliances and Simplot products.


Grand prize winner Jennifer Khoo's culinary masterpiece - Simplot Hashbrown Smoked Salmon Quiche

Her winning dish of Simplot Hashbrown Smoked Salmon Quiche.


Jennifer Khoo (center), the Grand prize winner flanked by Asliza Yusoff (left) and Kelly Siew

The top three winner, from left to right: Asliza Yusoff, Jennifer Khoo & Kelly Siew.


Top 3 winners of Simplot Award - Best Food Blogger Cook-Off Competition with their prizes along with Simplot and renowned culinary judges

Congrats again to the winner, they not only walked away with cash prize but also Philips and Simplot products.


Saw Kok Kheng (far left) and Ong E-laine (far right) from Simplot with the notable culinary judges as well as the five winners with their consolation prizes

The consolation prize winners.

Last but no least, my very “photogenic” Simplot Hash Brown Burger 😛

Choi Yen (5)

Thank you Simplot and Philips for organizing this competition! I think I will pratise more to enhance my cooking skills and participate in more competition! Yay or nay? hehe…..  ^__*

*All photos are provided by the organizers of the competition.

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