“Our Today Moments” by Friso Gold

January 20, 2014 Choi Yen 9 comments

It is a brand new year and I am sure you guys/gals are busy compiling your New Year resolutions last month. While I am doing my 2014 resolution list, Friso Gold has intrigued me with its “Our Today Moments” campaign.

Well, what is “Our Today Moments”?

“Our Today Moments” refers to the time we spend with our children, the time we set aside our daily to-dos and focus on “today”. In another words, it’s about you making the effort to make every moment count with your kids – we call this quality time “Our Today Moments”

6^th September 2009 is the day I officially signed a lifetime contract with my daughter, Samantha. While the journey of motherhood brings incredible experiences or great joys to a mum, the reality of having to juggle between work and family can sometimes create a lot of emotional tensions for you.

For instance, mothers who are constantly caught up in the their daily to-dos, such as work, sending and picking up the kids, cooking, bathing feeding them, plus household chores, are left with not much or no time to spend quality time with their kids. As a result, they may feel they are always out of time, exhausted, guilty, not spending enough time with their kids, postponing plans with kids, torn between work and family and even husband.

While participating in their survey, I realised that I did not really have enough quality time with my daughter due to my fulltime job and food blogging activities. In stark contrast, I have a blessed childhood as my mom is a full-time housewife. She is just always there for me.

Collage of photos of me and mom

Therefore, it is not surprising to look at some of the findings of the survey where it shows a higher proportion of working mothers (about half of them) are feeling the tension to balance between work (obviously that’s include blogging got me) and family. Overall, a working mum spends about 2.5 hours lesser than a non-working mom and she considers only half of her time with her children as “quality time”.

Coming back to my New Year resolution, I am determined to spend more quality time with my daughter. It starts tonight by me reading her a bedtime stories.