Product Review: Northwest Cherries

It’s cherry season again!

The most popular cherry amongst Malaysian consumers ~ Northwest Cherries from the United States has made the new season debut at Jasons Food Hall, Bangsar Shopping Centre recently. The launch coincides with the start of the Northwest American cherry season which starts from June to August. The United States is second largest exporter of cherries in world. Northwest Cherries are also popular in other Asian countries such as Thailand, Singapore, Japan, South Korea, Taiwan and China.

Northwest Cherries are grown by over 2,500 growers spread across Washington, Oregon, Idaho, Utah and Montana orchards and make up over 70% of overall cherry producers in the United States. The environment in these states is ideal for growing cherries. These states are situated between the Rocky Mountain and the Cascades, with nutrient rich, volcano soil and are watered by clean melted mountain snow with warm, sun-drenched days and cool, crisp nights.

The divinely plump, juicy and deliciously syrupy-sweet Northwest cherries. Sweet and succulent with just the faintest hint of tartness, sweet cherries are firm, glossy, deep red, and larger than the sour cherry varieties such as Montmorency.

The cherries are packed in the state-of-the-art packing facilities that help deliver farm fresh cherries to consumers, rendering them worthy of the title ‘The Diamond of Fruit’. These cherries are flown to Malaysia under four days, they are gourmet and superior in quality.

The fresh and typically picked Northwest Cherries are best enjoyed fresh without cooking or processing of any sort. Hailed as the rising superstar of fruits, cherries are powerful little nuggets of nutrition loaded with antioxidants and vitamins and great for growing kids to snack on. Cherries have a wide range of functional properties, vitamins and minerals. In particular, cherries are loaded with antioxidants and potassium, which aids inflammatory diseases such as gout and arthritis, prevents cancer and aids heart health. Its low calorie and low in glycemic index attributes make them an ideal fruit for people who are suffering from diabetes and for weight watchers. Cherries are unique also because in Mother Nature they are the only source of melatonin which is a hormone produced in our pineal gland that regulates our sleep.

I love cherries! Northwest Cherries are available in all leading supermarkets, especially at Jasons Food Hall, from June to August this year and would retail between RM 40.00 to RM 80.00 per kilogram depending on the progression of the season. Northwest Cherries are also available at major night markets and morning markets across Peninsula Malaysia and selected supermarkets in East Malaysia.

Savour them while they are in season, and when they are not, cherries can be kept frozen for up to 6 months with three simple steps, just simply rinse them, freezer bag them and pop them into the freezer. When you’re ready to consume, simply thaw them.

Delicious, versatile and immensely good for you, the voluptuously tempting cherry is getting a revolutionary reawakening as a superfruit and the affordable price of Northwest Cherries is definitely the cherry on top!

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