Hennessy V.S.O.P New Bottle Design by Chris Bangle Launch

” V.S.O.P = Very Superior Old Pale “

 

The legend of Hennessy V.S.O.P. began on 7 October 1817, when the future King George IV of England asked the great French cognac House to supply him with a special cognac described in the records with the words “Very Superior Old Pale”.

 This cognac’s personality has gone unchanged for nearly two centuries. Under the stewardship of Hennessy’s cellar master, the Tasting Committee hands down the secrets of selection, ageing and blending, as can be seen in the use, for maturation, of oak barrels that have lost part of their tannin, so as to avoid giving the eau de vie excessively woody notes while providing an elegant expression.

 

After an initial modernisation of the bottle in 1989, V.S.O.P. is moving resolutely into the 21^st century, as can be seen in the work of designer Chris Bangle, a legendary figure in the automobile world, who has redesigned its contours to bring its sleek silhouette firmly into the future.

Chris Bangle is known best for his work as Chief of Design for BMW Group, where he was responsible for the BMW, MINI and Rolls-Royce motor cars from 1992 to 2006.

 

The White Room

Where the introduction of the new bottle took place and the guests can have a clear look of it.

 

“Designing for Hennessy gave me the same sensations as working on designs for fast BMWs or a great Rolls Royce. It is that experience of a unique emotion,” said Chris Bangle.

 

After seeking to understand Hennessy V.S.O.P’s deepest secrets, Chris Bangle picked up his pencil and drew this cognac’s new silhouette. He accentuated the curves on the sides of the bottle, thereby reinforcing its silhouette’s dynamics, then he lengthened its neck and straightened its shoulders, stretching it vertically. Inspired by the Hennessy V.S.O.P. bottle created in 1954, Chris Bangle chose to confirm this upward movement with an enriched base resembling a pedestal to distinguish the whole with opulence while maintaining its stability.

With a carefully designed optical effect, the front of the bottle evokes a pyramid perspective, suggesting an upward vanishing point to draw the eye toward the top of the bottle, where Chris Bangle has chosen to engrave the legendary arm and axe of the Hennessy family into the glass itself. The symbolic Hennessy V.S.O.P. oval label is in dark grey ennobled with golden embossing a few millimetres from this.

 

The live sketching demo by Chris Bangle~

 

The box that the bottle comes in has also benefited from this renewal, giving its edges over to a more modern vision: the sides have been refined and dramatised by photographer Adam Savitch.

Anti-counterfeiting techniques for the Hennessy V.S.O.P bottle were also developed: a laser stamp for the 35-cl, 70-cl and 3-litre bottles and a hologram of inimitable complexity (now with horizontal lines forming a grape cluster) seal the cap, ensuring product integrity.

 

Me with the Hennessy Berry

 

After the briefing we were ushered to the Black Room next door where the party started!

The spacious Black Room with black and red theme contrast elegantly. The party-goers shake their body accompanied by awesome music and spins by DJ Reeve and DJ Eva T!

There were free flow of Hennessy throughout the night as well as flavored Hennessy like Hennessy Berry, Hennessy Apple, Hennessy Ginger and Hennessy Soda.

 

Me with my favourite Hennessy Apple, love the refreshing fruity after taste.

 PS: Thanks Jenn for the photo ^_*

 

The cool Hennessy 360 Cam!

 

The party peoples! Sid, S.Ying, Xiang, Sam, Yukiko, Myself & Jenn

 

Hennessy, Building The Future!

 

For further information, kindly visit www.hennessy.com or their facebook page http://www.facebook.com/HennessyMalaysia

 

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