Akachan no Hoppe ~ The New Adventure of BRC Group

BRC Group, a distributor company for Quiksilver/Roxy are currently venturing into the F&B industry introduces a new Japanese brand “Akachan no Hoppe” to the locals which produces authentic Japanese delicacy pastries. The first product introduced to Malaysians is Mochi or preferably known as Mo.cheeks – one of the new upcoming desserts in town.

About “Akachan no Hoppe”

The Akachan no Hoppe was birthed in the city of Itoigawa, Niigata prefecture of Japan – a city blessed with natural abundance. Artisans at the long-established Yamakawa confectionary exquisitely harmonized the techniques of traditional Japanese confectionery together with the charms of Western delicacy, creating an exciting, never-before-tasted texture and delicious pastries. Akachan no Hoppe which means “Baby cheeks” in Japanese produces pastries that are packed with natural blessings, love, and smiles. Try touching one gently and you will definitely feel the soft, love-filled fluffiness that comes naturally in our products. Our line of pastries only contains carefully hand selected, azuki beans, paste and glutinous rice. These are made daily with sincere devotion and care every day according to the strict techniques and craftsmanship initiated by the Yamakawa’s themselves. You can always have our pastries just as they are made in Japan and enjoy them freshly made.

Here’s some photos of the opening of Akachan no Hoppe on 6^th of July 2013 at at 3rd Floor, Centre Court, Mid Valley Megamall.

The kiosk

From Left to Roght:- Mr. Chris-Choo(Director of BRC Group), Mr.Yamakawa Takehisa (Founder of Akachan-no-Hoppe), Ms. Seiko Sekine (JETRO Deputy Managing Director) & Mr. Kevin Choo (Director of BRC Group)

According to the CEO of BRC GROUP, Mr. K.C.Choo, “Japanese cuisine is fairly common in Malaysia. However, it is often difficult to obtain a fresh authentic Japanese food. Akachan no Hoppe is offering more than just a unique pastry but also the authenticity and freshness. Our products are made in Malaysia using the techniques and skills together with our Japanese partner.”

The founder of Akachan no Hoppe, Mr. Yamakawa Takehisa, added that, “We are greatly honoured and excited to be in Malaysia. Japanese pastries ‘Wagashi’, represents a large part of Japan’s food culture and we are delighted to play a part in unrevealing these treasures globally”.

The dainty morsels that  look utterly delectable and inviting.

The exquisitely filled Mochi or preferably known as Mo.cheeks. Offering 10 unique flavours ranging from Red Bean, Green Tea, Black Sesame, Edamame, Japanese Plum, Double Chocolate, Strawberry Love, Melty Caramel, Tropical Pineapple and Jungle Banana.

The good response from the curious patrons.

Pretty girls in colouful kimono.

Customer can’t wait to have a taste of the delectable Mo.cheeks.

We now have a taste of the authentic Japanese mo.cheeks at RM3.80 each, Customers may also purchase the mo.cheeks as gifts where it comes in two different packaging sizes with a minimum purchase of 6 pieces. For a limited time, purchase 10 pieces of mo.cheeks and get 1 additional piece for free. Akachan no Hoppe will soon be blooming around major malls in Malaysia, serving the original Japanese pastries in the near future.

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