Japanese Baked Cheese Tart: Tokyo Secret vs Hokkaido Baked Cheese Tart
Please brace yourself for the next food fad in Malaysia i.e. Japanese Cheese Tart mania. I trust no one can resist the crumbly exterior with fluffy & warm cheese filling and will immediately ask for second helping. I chanced upon two different Japanese baked cheese tart in consecutive days.
Let’s start with Tokyo Secret at IPC Shopping Centre. While technically Tokyo Secret is not from Japan, it uses the secret recipe and cheese that originated from Japan. Onset, you will be greeted with long queue at the outlet spilling over to next door Mac City.

Originated from Hong Kong, Tokyo Secret has their first outlet in Malaysia at IPC Shopping Centre, Mutiara Damansara. The shop is actually located at the corridor outside the mall but there is an entrance in Mac City as well.


The shop is not really spacious. The ordering/payment counter and kitchen occupied half of the premise and the other half is filled with 4-5 small tables and chairs.

The ambrosial air of cheese tart in baking filled the whole space when I’m waiting for my turn. *drooling
Besides the main star baked cheese tart, Secret Tokyo also serve Fusion Affogato and soft serve ice cream with various toppings.

My 2pcs of tarts were packed in this beautiful paper bag.

Baked Cheese Tart (RM 7.90)

Appearance: Decent size, beautiful plump baked cheese filling.
Cocooned in a crumbly and buttery tart shell, the tart filling is made with a blend of three different types of cream cheese. The molten mousse cheese filling is creamy, slightly salty and flowy, everything seem to achieve the targeted expectation.

I enjoyed it immensely, how to not love these?
Tokyo Secret Malaysia
G23, IPC Shopping Centre, Jalan PJU 7/2 Mutiara Damansara
47800 Petaling Jaya, Selangor D.E.
Operating Hours: Mon – Sun (10:00am – 10:00pm)
Website: www.tokyosecret.com
Facebook: www.facebook.com/tokyosecretmalaysia

Next was Hokkaido Baked Cheese Tart nestled in Empire Shopping Gallery, Subang Jaya. Located in front of Serai, diagonally opposite Pasta Zanmai, I spotted the queue at the kiosk when I’m walking towards Jaya Grocer for groceries shopping.


Customize box for 6 baked egg tarts. They are having promotion of buy 5 get 1 free at RM 29.00 or you can buy 1 piece at RM 5.80/pcs.

I bought one to have a taste of it and was packed into simple paper bag like photo above.

Appearance: Not much different in terms of size if compared with the former. But as you can see in my photo, there were quite a few of cheese tarts with slightly over baked mark on the filling, this denotes the inconsistency of quality control I doubt.

The tart shell was fragrantly buttery however the texture was slightly hard and not as crumbly as I had hoped. As for the filling, it didn’t quite live up to my expectation. First of all, the cheese filling is not liquefied/oozes out and the flavor was the major disappointment! It was lack of cheese flavor, I can only tasted the milkiness, nothing else…. Although this is cheaper than Tokyo Secret but definitely overpriced for such a quality.
Hokkaido Baked Cheese Tart
LK-01C, Lower Ground,Empire Shopping Gallery,
Jalan SS 16/1, Subang Jaya, 47500 Selangor.
Facebook: www.facebook.com/hokkaidobakedcheesetart
Verdict: Tokyo secret unquestionably outshone the Hokkaido Baked Cheese Tart by miles, in terms of flavors but….. the hefty price tag will make people think twice before buying them regularly. >_< Oh ya, my friend showed me another options of baked cheese tart at Kajang (with even cheaper price @ RM 3.80 / pcs), but it is too far for me, anyone tried it? Let me know what do you think.
it’ll be interesting to see how many more new cheese tart outlets open before the end of 2016! 🙂
Let’s see then 🙂 The strongest can stay till the end 😛
must be new…hahaha….anyway i have not been there for long time liao
Yes, the latest F&B trend!
Maybe the Hokkaido baked cheese tarts are meant to be baked until it develops a bit of colour on top? Coz I noticed the paper bag’s pic is also like that. You can count me out for this food fad since I don’t like cheese all that much…hehe…lucky for me since one costs RM5.80/7.90! >.<
You mentioned before u r not really a cheese fan in your blog 🙂 I love cheese but still have to eat moderately because these cheese tarts are not really cheap ~>_<~
You guys are very lucky to stay at big city! Always get to indulge in nice yummy food/desserts!!
Maybe there will be outlet at Ipoh, you can have a try 🙂
Craving for the cheese tart yesterday and I missed this! Aiks
所以你是没吃到哦? 唉呀呀~~~
I should not compare it with the one I had in Hokkaido if happen I am there to get it..heheh
Pablo u mean? They are coming to Malaysia in Oct! *excited
I havent try this. Am waiting for Pablo to open in 1U but then the queue must be terrible..
Haha, you will not have patient to q for Pablo since your 2 boys are with u 😛
Want tumpang if I buy it? LOL
Now is musim cheese tarts.
So sad that Hokkaido Baked Cheese Tart no overflowing cheese geh.
That one really fail big big, very disappointed.
may i know the store name that u mention at Kajang? i would love to go there to try it out 😉
Hi Thea, U may look for Happy Happy Bread for the Kajang cheese tart. Heard that those tarts only available on certain time, please check other blogs for more info to avoid disappointment 🙂
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Today I walked past a newly opened kiosk on Bintang Walk just outside Lot 10. I took a second look and saw the Tokyo Secret name and went in to check out the tarts.
The price was RM7.90 + RM1.00 if you want to add the chocolate auspicious Chinese word on top of the tart. As I was rushing to the office, I did not buy any. As a consumer, I am very sensitive to the unethical and misleading origin of the food or drink. Hokkaido baked cheese tarts are NOT from Hokkaido. This Tokyo Secret baked cheese tarts are NOT from Tokyo either. May buy one for mother to try out later.
For RM7.90 I better go enjoy my Indian parboiled rice with fish and vegetable. Thank you for your write up. Good job!