The New Magnum Mini!

Some of the greatest pleasures in life come in bite size treats – and Magnum Ice Cream recognizes that with the introduction of Magnum Mini. The new Magnum Mini, now coated in thick cracking Belgian Chocolate comes in 3 different flavors :-

• Magnum Mini Classic, smooth creamy vanilla ice cream covered in a layer of thick cracking Belgian Chocolate.
• Magnum Mini Almond, smooth creamy vanilla ice cream covered with a thick cracking layer of Belgian Chocolate and crunchy almond pieces.
• Magnum Mini Chocolate Brownie, smooth creamy brownie flavored ice cream coated in thick cracking Belgian Chocolate and chunky cashew nut pieces.

 

Made from the finest Belgian Chocolate, the best chocolate in its class, the new Magnum Mini – a decadent bite size treat provides a moment of remarkable pleasure that can fit into any schedule, any time of the day.  

 

Together with Karen, we were at the Magnum Mini House of Pleasure in Publika where we witnessed the unveiling of the Pleasure Icons personal Magnum Mini Moment. 

 

Photo courtesy from Karen

 

 

 

Upon arrival, guests were immediately swept away to a delectable array of mini indulgences.

Free manicure counter for the ladies.

Guests were given a chance to custom made their their Magnum Mini Moment molded in 3D .

 

And also indulged in unlimited sweet treats in the new mini size.

Herry Budiazhari, Marketing Director, Unilever (Malaysia) Holdings Sdn Bhd said, “Living life to the fullest is all about balancing hard work with little moments of everyday pleasures and indulgences.  Magnum believes a day without pleasure is a day lost. We are all entitled to little pleasures every now and then, and with the new Magnum Mini, Malaysians can now experience indulgent pleasure in a perfect mini size – any time and any day!” 

 

Faces of that evening:-

 

Rakesh Mohan, Chairman and Managing Director of Unilever Malaysia & Singapore. “Wall’s is one of Unilever’s leading brands that has been adding vitality to the lives of consumers, creating products that help people feel good, look good and get more out of life. Today, we are celebrating yet another milestone for Wall’s with Magnum. It is our hope that we continue to add more good times with Wall’s by introducing something new and decadent that will be loved by everyone.”

The evening’s highlight was the unveiling of the Pleasure Icons personal Magnum Mini Moment. Pumping to the funky beats of Altimet – one by one Atilia Harun, Nadia Heng, Joyce Wong, Vivy Yusof, Debbie Goh, Carmen Soo, Elaine Daly, Xandria Ooi and Jonathan Putra were introduced on stage along with their very own Magnum Mini Moment.

 

Performance by Altimet .

 

Mini House of Pleasure

 

Very much like one’s home – where one can feel free to indulge in little treats spontaneously and without any hesitation.

 

Local Pleasure Icons share with us their Magnum Mini Moment which is projected via augmented reality at various locations inside the Magnum Mini House of Pleasure.

 

The new Magnum Mini is available at all leading supermarkets, hypermarkets, convenience stores, and petrol marts. They are available in a multipack of 6 for a suggested retail price of RM12.90.

For more information on the new Magnum Mini, log on to Magnum’s Facebook Page at www.facebook.com/Magnum .

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