Merry Guinness Christmas with Masterchef Adam Liaw

December 8, 2011 Choi Yen 17 comments

GUINNESS® has a long association as the perfect combination with food. For generations, Guinness® has been used to intensify flavours, add depth, enhance texture and when it boils down to it, just make good food tastes great.

Building on this heritage, GUINNESS® launched its 2011 Merry GUINNESS® Christmas campaign with a culinary display by MasterChef Adam Liaw, winner of MasterChef Australia Season 2. The celebrity chef unveiled 8 bold new Yuletide GUINNESS®-infused recipes that will be featured in participating Merry GUINNESS® outlets throughout the month of December!

It was indeed an honour to be among the first to be treated to his specially crafted Merry Guinness Christmas menu during the MERRY GUINNESS® launch at Doubletree Hilton.

Free flow of Guinness®

Hot Guinness® Girls~

Yours truly with the black beauty~ (Photo courtesy of Sui Ying)

Peter Khemlani, Marketing Manager of Guinness® Malaysia & MasterChef Adam Liaw.

“GUINNESS® has a bold and distinctive flavour that marries well with both sweet and savoury tastes, whether used as an ingredient or simply enjoyed together as part of a great meal. I’ve tried to capture the unique taste and texture of GUINNESS® in each of these dishes, and hope you all enjoy them as much as I have. I am so glad that GUINNESS® has given me this opportunity to create these special dishes for all my Malaysian fans this Christmas.” said MasterChef Adam Liaw at the launch.

Gastronomic Workshop by MasterChef Adam Liaw.

Explanation ~

He with his magic ingredient ~ The Guinness® Foreign Extra

Media & bloggers in work!

Roast pumpkin soup with julienne smoked duck

Oysters with Guinness® cream

The cold creaminess of the oyster matched with the warm creaminess of the GUINNESS® cream. A little shot of tartness from the lemon juice ties it together and finish a sip of cold creamy GUINNESS®

Farmhouse Terrine with Guinness® Mustard

The chicken and egg terrine [tuh-reen] is complemented with aromatic mustard infused with a hint of GUINNESS®. The sweet GUINNESS® mustard contains aromas of malt, clove, nutmeg and pepper.

Crispy Squid with Chili Guinness Salt

The sweet, spicy and malty GUINNESS® salt coating the squid has a rich and earthy umami flavour almost reminiscent of porcini or shiitake mushroom. Add a little sourness from a squeeze of fresh lime and enjoy!

Open GUINNESS® Lamb Shank and Mushroom Pie with Champ Fine

This dish goes back to the Irish roots of GUINNESS®. GUINNESS® gives a smooth richness to the pie filling and works together with the earthy flavour and texture of the mushrooms. The pie is served with a smoother version of the classic Irish potato dish, champ.

Roast Turkey Roulade with Chestnut Stuffing, Giblet and Cranberry Sauce

Salmon with GUINNESS® Mustard

Fresh salmon really paired well with the slightly sweet GUINNESS® Mustard, awesome!

GUINNESS® BBQ Wings with Appleslaw

The sweet and smoky flavour of this GUINNESS® BBQ Sauce has hints of molasses, aniseed, orange and just a touch of hot chili. The spiciness of the sauce is offset by the cooling, crisp and creamy appleslaw.

Roasted Chicken with GUINNESS® Butter

This dish emphasises the sweetness of malt and the “roastiness” of roasted barley flavours in GUINNESS®, which match well with the tender, buttery chicken and crispy skin.

Christmas Minced Pies

The berries filling was a tad too sour for my liking >.<

GUINNESS® Fruitcake

GUINNESS® and Fruit Christmas Pudding

Slow cooked for hours, the sugars in the pudding turn to dark caramel for a rich pudding that brings out the sweetness of GUINNESS®-infused fruits.

Sweet Guinness® Damper with Blackberry Maple Compote

Damper is a simple, crumbly Australian bread often made with beer. The addition of GUINNESS® and molasses gives this damper a rich maltiness, and a deep complexity of flavour that matches beautifully with the dark berry compote and creamy vanilla ice cream.

Black Forest Pudding with Cream Cheese Frosting

We were entertained by the symphonic Christmas caroling.

Can’t get enough of MasterChef Adam? Here we go!

Sui Ying, Masterchef Adam & of course ME! (Photo courtesy of Sui Ying)

As part of the month long festivities, GUINNESS® Malaysia will be hosting 5 Merry Guinness® Christmas parties at the following venue:

# El Meson Spanish Restaurant & Tapas Bar – 13th December 2011

# Jarrod & Rawlins, AMPWALK, Ampang – 15th December 2011

# Garibaldi Italian Restaurant & Bar, Bangsar – 17th December 2011

# Market Hall, Pavilion – 21st December 2011

#SOULed OUT, Ampang – 24th December 2011

The Merry Guinness® Parties will feature a delectable spread of great food inspired by MasterChef Adam’s scrumptious recipes. Be prepared to feast your senses on more than 30 delectable Christmas dishes, great music, fun activities paired with incredible promotions on pints of your favourite black brew!

Besides the 5 Merry GUINNESS® Christmas parties that will be taking place, 85 participating outlets nationwide will also be featuring some of MasterChef Adam’s appetizing Christmas menu. As part of the Christmas promotions, every purchase of MasterChef Adam’s mouth-watering cuisine will entitle consumers to a GUINNESS® at a special festive price.

The Merry GUINNESS® nationwide promotion will also be available in more than 2,000 pubs and bars across Malaysia. For every six pints of GUINNESS® draught or one bucket of GUINNESS® Foreign Extra Stout purchased at participating outlets, consumers will receive a free limited edition GUINNESS® money clip. These elegant money clips make a perfect addition to your Christmas stockings this festive season.

So whether gathering with friends or family this Christmas, there’s certainly no better place to celebrate good times with great food than at a participating Merry GUINNESS® outlet.

For more information on Merry GUINNESS® this festive season, be sure to check it out on www.facebook.com/guinnessmalaysia.